Eurimark is helping us for fast trademark registration; we benefit from a 24/7 service to answer our clients' most urgent requests. We appreciate the number of countries covered by the system that allows us to centralize for a single project all the registrations with only one contact.
Eurimark est le système le plus intelligent pour effectuer une recherche globale concernant la protection d'un nom de marque en Europe.
How to use a Trademark
How to use a Trademark
Registration is only the first step in maintaining your exclusive right to your mark. A trademark must be properly used as well.
Widespread misuse of your mark can result in it becoming generic or diluted. A generic name is a common name for the product or service the mark aims at identifiying. If a mark becomes generic it can be used by anyone. used to be was a trademark representing the products of one company. Widespread use of "escalator" as a name for moving stairs resulted in it becoming generic and making it available to anyone.
In order to prevent such misuse of a registered Trademark, one shall pay attention to the following key rules:
• Trademarks should be used as adjectives, not as nouns or verbs:
o "Kleenex tissues" NOT "a Kleenex"
o "Apple computers" NOT "an Apple"
• Use marks consistently. Do not change spellings or add dashes, slashes, etc.
• When using a Trademark in text, use underlining, bold, capitalizing or italics to separate it from the text.
• Use notices, such as:
o "EURIMARK is a service mark of Office Ernest T. Freylinger SA.”
o "VW is a registered trademark of Volkswagen AG."