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VAYTON Brand Capital

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Bénéfik - L'identité de Marque

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What is the “priority” or “priority deadline”?

What is the "priority" or "priority deadline"?

A right of priority, or priority right, is a period initiated by the first filing of a trademark application.

The priority right belongs to the applicant or his successor in title and allows him to file a subsequent application for the same sign and the same goods and/or services benefiting, for this subsequent application, from the same date of filing than that of the first application. The rights accordingly retroact to the filing date of the first application: if third parties have filed identical or similar trademarks during this period in the territory of the subsequent application, they will only have younger rights and not prior rights compared to the subsequent application, even though this subsequent application has in reality been filed after the applications of the third parties. When filing the subsequent application, the applicant must "claim the priority" of the first application in order to make use of the priority right. 

The priority period or priority delay, i.e. the period during which the priority right exists, is 6 months. After this period, the applicant is no longer be able to claim the date of the first filing and its rights thus take effecton the date of filing of the new application.