Eurimark is helping us for fast trademark registration; we benefit from a 24/7 service to answer our clients' most urgent requests. We appreciate the number of countries covered by the system that allows us to centralize for a single project all the registrations with only one contact.
Eurimark est le système le plus intelligent pour effectuer une recherche globale concernant la protection d'un nom de marque en Europe.
What can be trademarked
What can be trademarked?
Word trademarks can be protected:
• A business name, phrase or logo may be registered as a trademark if it is fanciful, arbitrary or suggestive.
• Fanciful signs - Fanciful marks are generally marks without a dictionary meaning.
• Arbitrary signs - Arbitrary marks have nothing to do with the goods or services with which they are associated. Examples include, DieselTM for clothing and AppleTM for computers.
• Suggestive signs - Suggestive marks indirectly refer to the goods or services with which they are associated.
A logo can also be registered. Please however note that your protection will then be limited to this specific graphic representation, and the colours depicted in the graphic representation. You may have more difficulties in enforcing your rights than with a word trademark. We thus propose to file your logo in black and white, without colours description. Please provide jpg files only.
Logos may nonetheless be used if your word trademark has no distinctive character (see point 6 below).