Eurimark is helping us for fast trademark registration; we benefit from a 24/7 service to answer our clients' most urgent requests. We appreciate the number of countries covered by the system that allows us to centralize for a single project all the registrations with only one contact.
Eurimark est le système le plus intelligent pour effectuer une recherche globale concernant la protection d'un nom de marque en Europe.
Is a business name a similar IP right compared to a trademark?
Is a business name a similar IP right compared to a trademark?
A business name, or the name that a business uses to identify itself, is often referred to as a « trade name ». A business name is used in connection with a legal entity (a corporation for example). A trademark, on the other hand, is used in connection with a product or service, which may or may not be the same as an entity's business name.
A business name is not considered a trademark and is neither entitled any protection under trademark laws. Their scope of protection is limited, and these rights are only searched during the course of a similarity search.