What are the benefits of registering?
• Your business name and logo and the goodwill associated with them are valuable assets. Registration of the trademark provides comprehensive protection and enables you to prevent others from using your name and/or logo.
• A registered trademark indicates that your business name is secure.
• A registered trademark can be a valuable asset if you decide to sell your business.
• The owner of a registered mark is entitled to a presumption of mark ownership and exclusive use from the filing date of the application.
• You can prevent others from using a confusingly similar name.
• You can transfer or licence your trademark rights against payment.
There are numerous other advantages to securing registration of a trademark. Perhaps the most important advantage is that registered trademarks are protected for the complete national territory, regardless of the actual geographic use made of the mark.
Trademark Search - Frequently Asked Questions